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3 ways your customers benefit from cloud migration

Are you thinking of moving to the cloud? When considering the benefits of cloud migration, don’t just think of the internal changes, assess how this will impact your customers.

It’s no secret that the cloud is the future of business. Gartner has said that by 2020, a corporate ‘no-cloud’ policy will be as rare as a ‘no-internet’ policy is today. This goes to show that whilst in the early day organisations have been uncertain about the cloud, it has overcome the barriers to widespread adoption.

If you are yet to take the plunge, review the benefits of operating in the cloud and consider how this will transform your business. There are many factors to reflect upon, but here are 3 ways that your customers can benefit from cloud migration:


The cloud fuels enterprise mobility. With cloud services, your employees can access important files, data, documents and tools anytime, anywhere, from any device. Your staff, therefore have the freedom to work from multiple locations. They can visit clients but complete work when out and about.

This level of mobility will no doubt boost productivity levels and improve your customer service. Your staff can have more face time with customers and whilst attending meetings can keep on top of communications. Customers value this level of availability and it can have a positive impact on customer satisfaction.


In the early days of cloud adoption, security concerns presented a huge road block for many looking to migrate. Cloud providers have since invested in building secure cloud infrastructure to mitigate these risks. With security being high on the agenda for many providers in 2016, the cloud is fast becoming a solution to improve IT security.

IT security is crucially important for businesses to forge and maintain solid customer relationships. If customers can trust that you manage their data responsibly, they will remain loyal to your company.


We all know that the weather in the UK is highly unpredictable. Extreme weather systems such as snow or rain can disrupt businesses. The ‘work anywhere, anytime’ model of the cloud helps companies maintain continuity. Employees can gain access remotely and continue working.

Customers demand consistent service. Any disruption can lead to dissatisfaction and complaints. The ability to overcome downtime keeps customers happy and less likely to shop around to a competitor.

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