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ChatGPT-4o: Business Benefits and Privacy Concerns

Chatgpt-4o - New Features & Privacy Concerns
Chatgpt-4o - New Features & Privacy Concerns

OpenAI has launched ChatGPT-4o, a powerful tool that can solve equations, tell stories, and understand emotions from faces. Yes, you read that correctly. You can now video yourself talking to the AI model with the latest version of ChatGPT.

ChatGPT-4o is an advanced version of OpenAI’s previous model, ChatGPT-4. While both versions are designed to assist with various tasks through natural language processing, ChatGPT-4o introduces several new features and improvements using human-like interaction and intelligence.

You can now converse with ChatGPT in real time, with responses as quick (if not quicker) than a human can provide. It’s genuinely fascinating, and we are incredibly excited (and a bit fearful?) about how artificial intelligence and tools such as ChatGPT can enhance the way we work. 

But no matter how advanced artificial intelligence gets, there is no doubt that privacy issues and cyber security risks continue.

Key Features of ChatGPT-4o for Businesses 

  • Advanced Problem Solving: ChatGPT-4o can tackle complex equations and provide solutions, making it useful for technical and financial tasks. 
  • Creative Content Generation: The AI can generate engaging content, such as stories and marketing copy, which can save time and boost creativity. 
  • Emotional Intelligence: It can understand and respond to emotional cues, enhancing customer service interactions.
  • Desktop Application for Mac: You can now download ChatGPT to your computer and use it through your desktop, not just on the web browser.
 
So, with so many new key features, are there any negatives?
 
Let’s discuss data privacy, cyber security, why there’s still a large part of concern with ChatGPT, and a new concern with ChatGPT-4o.
Andy Beer - Company Director
Andrew Beer
Cyber Security Expert & Director

It’s crucial for businesses to understand the risks involved in using AI tools like ChatGPT. Always be aware of what data is being shared and implement strict controls to protect sensitive information.”

Data Collection

Since the creation of ChatGPT, OpenAI has collected data. The same applies for ChatGPT-4o. The AI model collects all the data input by users. This means that sensitive business information shared during interactions could be accessed by OpenAI staff and service providers, which is a significant concern for maintaining confidentiality. 

Training Data 

The AI is trained on vast amounts of data, including personal and potentially sensitive business information. OpenAI claims this data isn’t used to profile individuals, but the mere fact that it includes such data can feel intrusive and risky for businesses. 

Data Retention

Information input into ChatGPT is retained indefinitely unless you actively opt-out. For businesses, this means that proprietary information could be stored by OpenAI without clear consent, posing a risk if not managed properly. 

Cyber Security and Data Breaches

Screen Access

A new feature that’s part of ChatGPT-4o’s application for macOS and iOS can access everything on your screen if you grant the application permission. This could accidentally expose sensitive business data, including personally identifiable information and financial records, if not properly managed. 

While concerns were raised, an OpenAI spokesperson clarified that the ChatGPT desktop app does not automatically access your screen. It only uses the screen recording permission to take screenshots when the user explicitly chooses to. 

If an employee unfamiliar with cyber security basics makes this error, it could be costly for your business. With 90% of data breaches caused by human error, we encourage continual cyber security awareness training to reduce the risks of this happening.

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Data Breaches 

In the event of a data breach, all information shared with ChatGPT could be compromised. This could include sensitive business conversations and confidential information, making businesses vulnerable to cyber attacks. This is something that’s not often thought about – so it’s another reason to minimise inputting private data into ChatGPT.

Daniel Price - It Expert
Daniel Price
Software Developer

It all goes back to the same thing. Giving away your data.

All data given to OpenAI will be collected and used to train new models. If you want to opt out of this option, you must upgrade to the Teams or Enterprise pricing model.

Implement Cyber Security Measures

Whilst this applies to everything, ensuring that all interactions with ChatGPT are conducted over secure, encrypted connections is important. Educate your team on the importance of data privacy and the potential risks of using AI tools. Consider working with an external cyber security team for outsourced cyber security as a service.

Limit Data Sharing

Be cautious about the information you share with ChatGPT. To mitigate risks, avoid inputting sensitive business details or confidential client information. You’d be surprised at the data people find acceptable to share. There is often a feeling of a one-to-one connection with AI chatbots, which can lead to a misunderstanding regarding data training.

It all comes back to the same point: Understanding what you should and shouldn’t input into an AI chatbot, no matter how easy it can make your work day or how much time you will save. It isn’t worth the risk.

Calum - Digital Marketing Lead
Calum Edwards
Digital Marketing Lead

“ChatGPT is an invaluable tool for creating content and generating ideas quickly.

However, from a cyber security standpoint, never input private data or information.

Do you want to provide your data stack to ChatGPT for quick analysis? For time sake, you’re probably thinking yes, but for cyber and privacy concerns, no.”

Summary

ChatGPT-4o offers significant benefits for businesses, from solving complex problems to generating creative content. However, the privacy and cyber security risks cannot be overlooked. Business owners and IT managers need to be proactive in managing these risks by limiting data sharing, opting out of data use for training, and implementing strong cyber security measures. Protecting your business’s sensitive information is more important than ever. 

Calum Edwards

As the Digital Marketing Lead at Excellence IT, I write content, create guides, and infographics on IT Support, Cyber Security, and Artificial Intelligence (AI) for business.

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